Beyond the Algorithm: How Real Strategy Delivered Real Results | 26846 Basswood Avenue Case Study

April 21, 2025

In a shifting market where many homes are sitting longer and price cuts are becoming more common, 26846 Basswood Avenue told a very different story.

This charming Rancho Palos Verdes home was strategically listed at $1,749,000—a number that balanced market demand with seller goals. Just days later, it was under contract for $1,870,000, with five strong offers on the table. That’s $121,000 over asking—and $270,000 above Zillow’s estimate of $1.6M just two months earlier.

So how did we get there?

📊 Online Estimates Missed the Mark—Here’s Why

In February 2025, Zillow estimated the home’s value at $1.6 million. Redfin wasn't far off, offering a similar number. But these platforms rely on automated algorithms—ones that can’t see the updates, feel the flow of the home, or understand the nuances of location and presentation.

What those platforms couldn’t calculate was the impact of professional preparation and high-touch marketing.

🛠️ What We Did Before Hitting the Market

Before we launched the listing, our team worked closely with the seller to maximize the home’s value. This included:

Professional photography & video
Thoughtful staging to help buyers visualize life in the home
Strategic pricing to generate competition
A targeted digital and social media campaign
Outreach to our local agent and buyer networks

This wasn’t just about listing a home. It was about telling a story, creating a vibe, and positioning the property to stand out in a sea of scrollable listings.

💬 The Result? Five Offers and a Dream Outcome.

Within days of hitting the market, 26846 Basswood Avenue had multiple interested buyers and serious offers. With strong negotiation and a competitive pricing strategy, we were able to guide the sellers toward the best offer—one that exceeded expectations and closed quickly.

🏡 The Takeaway: Strategy + Presentation = Results

Your home’s value isn’t determined by an algorithm—it’s shaped by how it’s prepared, presented, and marketed.

If you’re thinking of selling, don’t trust a number on a screen. Work with a team that understands the local market, knows how to drive demand, and can bring serious results to your sale.

📲 Ready to find out what your home is really worth? Let’s talk.