Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy-to-follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.
Meet with your Compass agent to discuss your plans and goals, trends in the current marketplace, and assess you property's qualities and characteristics. Your Compass agent will analyze comparable property sales, assess the competition, work with you to determine pricing strategy, and outline a strategic plan to achieve the best possible result for you as a seller.
From applying a fresh coat of paint to rearranging furniture, your Compass agent will ensure that the property is visually ready for showing. Once all home preparation and improvement is done, your AREA agent and AREA marketing team will schedule a professional photo shoot, commission an illustrative floor plan, prepare a listing description, and strategize a detailed marketing plan. At this time you should also sit down with your agent and complete the Seller Disclosure documents that will be necessary for the transaction.
The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process. Additional marketing strategies will take place to ensure the property is getting high-quality traffic and views across digital and print marketing platforms.
Your agent continuously leverages professional contacts and the Compass Network Tool to find ideal buyer brokers. Open houses are hosted for both brokers and clients on an ongoing basis.
Your agent conducts on assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated, and the listing strategy revised if needed. Marketing efforts and strategies are assessed on a weekly basis tracking data and traffic to edit or adjust marketing moving forward as well as demographic and geographic research as well.
You and your Compass agent will establish the best method and frequency of communicating as the process unfolds. Your agent will provide you with regular feedback and will keep you updated with continuous traffic metrics and information from the market.
Once a contract has been agreed to and signed by all parties, an escrow will be opened and the buyer's contingency period will begin. Timelines for the completion of buyer and seller responsibilities will be listed in the purchase contract and adhered to in the escrow. Your Compass agent will keep a close eye on the timelines and ensure that you are in compliance with your responsibilities, while also holding the buyer's side to task to keep the process moving.
Your Compass agent will monitor and coordinate all the details necessary to get you to the finish line. Once the buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, your agent will arrange the final walk-through. At or near this time the escrow will close, payment will be made, and the keys will be handed over to the buyer.
Before & After
Our team of design experts will work with you to make sure we maximize sales price
Meet with an AREA agent and in-house design specialist, Marina Accardo, to share ideas and ask questions to get our expertise and input on initial direction and best return on investment design projects with Compass Concierge.
Partnered with Meredith Baer Home and MStudioHouse Interior Design, stage the home to inspire buyers by showing what the home would feel like furnished.
Complete professional photography and video content of the property to show the home in its best light to market the property and stand out from the competition.
In working with Marina, her clients receive a special advantage of two professionals. Marina collaborates with her husband Tony in a team approach to deliver a truly comprehensive real estate experience and best-in-class service with the fundamental mission: Real Estate. Real Different.
With Marina’s 20+ years of experience in interior design and collaboration with other interior designers like Meredith Baer, she aims to truly transform a home to bring her client’s dreams to life. Her clients enjoy her cheerful Canadian personality and they find that her warmth and heartfelt care are very present in everything she does on their behalf. Her keen eye for design and home remodeling and new construction projects landed her a second career in interior design where she founded MStudioHouse Design. As a specialist in the Acquisition and Marketing of Residential Luxury Properties, her trusted perspective, acute discretion, and thorough and competent representation truly differentiate the AREA team from competitors.
Kate was always available to help us any time and any day. She provided us with a ton of useful information and went above and beyond! We found our perfect home all ...
Carly is AWESOME. She really shines in her communication skills and enthusiasm. She’s always got a smile on her face and is genuinely passionate in helping people. I...
Carly Potter is a go-getter! She is extremely knowledgeable, resourceful and a great person who has her clients best interest at heart. I would highly recommend Carl...
Carly is not only professional but she is personable. Her effective communication as an agent has made my experience effortless. She is well informed and prompt with...
Carly sent a buyer referral to me for a family member, yet continued to interface as the primary communicator. She was responsive and easy to deal with, creating a v...
Carly is just amazing! She is a local expert of the South Bay and has knowledge of the buying and selling process. She's kind, hardworking, and patient. Carly works ...
Carly is not only a great real estate agent, but she is also educated, friendly, down to earth, kind, and professional. Her personality shines the second she walks i...
It was such a pleasure working with Carly Potter. Being new to Southern California and renting a home in general, Carly was there with us every step of the way. Whe...
Assessment of the property's market value, for the purpose of obtaining a mortgage and performed by a licensed appraiser.
Value placed upon property for property tax purposes by the text collector.
Expenses incidental to a sale of real estate, such as loan fees, appraisal fees, title insurance and escrow fees.
The statement which lists the financial settlement between Buyer and Seller, and the costs each must pay.
Certain criteria that have to be met in order to finalize the sale.
A mortgage or Deed of Trust not obtained under a government insured program such as FHA or VA.
Money given to a buyer from a seller through escrow at closing.
A neutral third party that handles the transfer of any money during the sale of a home from initial deposit to final funding and closing.
Earnest Money Deposit
Buyers in California usually deposit 3% of the purchase price to show that the buyer is serious about purchasing the home. It is usually refundable in the event a contingency in the sales contract cannot be met.
Fixed Rate Mortgage
A loan on which the interest rate and monthly payment do not change.
A policy that covers certain repairs (e.g. plumbing/heating) of a newly purchased home for a period of time, typically one year.
Preliminary Title Report
A report showing the condition of title before a sale or loan transaction. After completion of the transaction, a new title insurance policy will be issued.
Insurance to protect the buyer and lender against losses arising from disputes over the ownership of a property.
Money paid to the lender for recording a home sale with the local authorities, thereby making it part of the public records.